Your HubSpot expert colleague
Hubby lives in Slack and knows your CRM inside and out. It finds stale deals, fixes bad data, writes follow-ups, and runs reports — so your team can focus on closing.
Hey team — I just ran your weekly pipeline check. 3 things need attention:
Acme Corp ($45K) — No activity in 14 days. Last touch was a demo on Jan 12. I drafted a follow-up based on their demo notes.
TechStart ($28K) — Moved to "Negotiation" but no proposal attached. Want me to flag this to Mike?
DataFlow ($62K) — Champion just opened your pricing page 3x this week. This might be ready to close.
Approve the follow-up for Acme. Flag TechStart to Mike. And yes, create a task for Jake on DataFlow.
✓ Follow-up sent to Acme Corp (Sarah's inbox)
✓ Flagged TechStart to Mike in #sales
✓ Task created for Jake: "Close DataFlow — champion showing buying signals"
See It In Action
Watch Hubby work
Real conversations. Real workflows. This is what having Hubby on your team looks like.
Morning pipeline check — 3 deals need your attention:
Acme Corp ($45K) — No activity in 14 days. I drafted a follow-up based on their demo notes.
TechStart ($28K) — Close date was yesterday. Champion hasn't opened the proposal. Want me to flag to Mike?
DataFlow ($62K) — Champion viewed pricing 3x this week. This looks ready to close.
Send the Acme follow-up. Flag TechStart to Mike. And create a close task for Jake on DataFlow.
✓ Follow-up sent to Acme Corp (Sarah's inbox)
✓ Flagged TechStart to Mike in #sales
✓ Task created for Jake: "Close DataFlow — champion showing buying signals"
Revenue
Your CRM is a goldmine. Hubby helps you mine it.
Most CRMs are full of money nobody's collecting. Cold leads that came back to your site. Lost deals where the timing is finally right. Champions who changed companies. Contacts who opened your last email 5 times but nobody followed up. Hubby finds these signals and turns them into action.
Revive dead deals
Hubby scans your closed-lost deals weekly, matches them against new signals — site visits, email opens, job changes — and drafts context-aware re-engagement emails you can send with one click.
"3 closed-lost deals from Q3 are showing new activity. Acme Corp visited your pricing page twice this week..."
Catch buying signals
Hubby watches for pricing page visits, repeated email opens, champion job changes, and other intent signals — then tells you exactly who's ready to buy and what to do about it.
"3 contacts at DataFlow viewed your pricing page this week. The deal has been in Negotiation for 9 days. This looks ready to close — want me to draft a proposal follow-up for Jake?"
Never let a lead go cold
Hubby monitors your pipeline for leads that haven't been contacted, deals without next steps, and MQLs sitting in limbo — then drafts personalized outreach so nothing slips through the cracks.
"12 MQLs haven't been contacted in 7+ days. I drafted first-touch emails for each based on their form submissions and page activity. Want to review?"
Why Hubby
Why a specialist beats a generalist
Generic AI assistants know a little about everything. Hubby knows everything about HubSpot.
It's like hiring a RevOps expert who never sleeps, never forgets, and never needs onboarding.
Getting Started
Up and running in minutes
Add to Slack
One click. Hubby joins your workspace.
Connect HubSpot
Hubby learns your pipelines, deal stages, contacts, and history.
Hubby goes to work
Finds stale deals, spots buying signals, drafts emails, cleans your data. Every action requires your approval.
You close more
Your team spends less time in HubSpot and more time selling.
You're always in control
Hubby never changes your CRM without asking first. Every write action pauses for your approval in Slack. You see exactly what will happen before it happens.
Built for HubSpot teams
Pricing
Pick your plan, choose your credits
Every action Hubby takes uses credits. Select the features you need, then pick the credit volume that fits your team.
Pro
- Proactive deal & lead alerts
- AI-suggested next steps and messaging
- CRM read & write actions
- Slack integration
Business
- Everything in Pro, plus:
- Unlimited scheduled reports
- Custom playbooks & automations
- Data quality monitoring
Enterprise
Unlimited credits
- Everything in Business, plus:
- SSO (SAML / OIDC)
- Jira, Asana, Linear, Monday, ClickUp
- Custom third-party integrations
See the full pricing breakdown with credit cost details.
FAQ
Common questions
Hubby is like having a dedicated RevOps expert on your team who lives in Slack. It proactively monitors your HubSpot CRM, surfaces stale deals and buying signals, writes personalized follow-up emails based on your deal history, cleans your data, generates reports, and builds automations — all through simple conversations. Think of it as a colleague who never forgets, never sleeps, and knows your CRM inside and out.
HubSpot’s AI helps you inside HubSpot. Hubby helps you where you already work — Slack. It’s also proactive: instead of waiting for you to open HubSpot and ask, Hubby comes to you with pipeline alerts, buying signals, and suggested actions. And because Hubby is a HubSpot specialist, it goes deeper on CRM workflows, data quality, and deal management than any general-purpose AI assistant.
Yes. Hubby connects to your HubSpot account via a secure OAuth connection and works with your existing contacts, deals, workflows, and properties. No migration, no changes to your CRM setup required.
Yes, but only with your permission. Every write action — updating a record, sending an email, creating a task — shows up as an approval request in Slack. You review exactly what will happen, hit Approve or Deny, and only approved changes are executed. You stay in full control.
Absolutely. Hubby uses encrypted connections, never stores your raw CRM data, and your data is never used to train AI models. We follow SOC 2 practices and all write operations require your explicit approval.
Yes — every new account gets 10,000 starter credits for free, enough for over 100 conversations. No credit card required. Just add Hubby to Slack, connect your HubSpot, and you’re up and running in minutes.
Ready to meet your new colleague?
Add Hubby to Slack and connect your HubSpot in under 2 minutes.
Add to Slack